This
article is for starters. It’s specifically intended for those who
look to build an ecommerce website. We look at some of the basics
that you should keep in mind(in a nutshell) before you start and
also, plan and strategies your ideas before you begin.
1.
Create a business plan
- Meet your partners
- Brainstorm together
- Setup overall expense
- Plan your events
- Keep up timeline with key deadlines
2.
Choose a catchy website address
This
is important as did is what enables customers to find you. Select a
domain name for the site that accurately represents what you are
selling and helps brand your business.
3.
Select the right ecommerce software
- Upload product images
- Upload product description
- Give your customers the information they need
- Hire a content writer if you can’t write yourself
4.
Apply for a merchant account for processing credit cards
Make
sure you give customers multiple payment options. Also remember that
most customers are accustomed to paying for goods and services online
using their credit cards. You’will need to have the following info:
- Tax number
- Business bank account
- Balance Sheet
- Description of service
- Documented refund policy
5.
Design a user friendly website
The
important of this can’t be overstated. If you are to retain your
customers, you better make sure your site dies not trouble him or
make him search for the obvious. Improve the site’s appearance and
ensure usability as it’s the key to earning sales.
6.
Secure your site
Let
customers know it’s safe. Purchase an SSL certificate. 61% of
cardholders said they would shop online if they knew their credit
card information was secure.
7.
Test your site
- Tweak your site before going live
- Fix all broken links and images
- Double check phone numbers
- Create a ‘Frequently asked Questions’ page
8.
Promote your site online
- Advertise your site in the search engines
- Take advantage of search engine behaviour to drive targeted traffic
- Optimize your site using Search Engine Optimization
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