Why You Should Choose Magento

Among lots of options like Shopify, Prestashop and Oscommerce, currently available for developers across the world, the most obvious question is why choose Magento? This question can be adequately answered only if we look at the features of Magento in detail and what it adds in terms of business value to your ecommerce website. This article does just that. It looks at the specific features of Magento and its advantages over its peers.

1. Open Source 

 

Magento is Open Source which means it’s free to install. If you have the technical knowledge required to customize Magento, then you can add multiple extensions as well as functionalities to your website.

2. Ecommerce specific platform

Magento has all the features that an ecommerce website requires. In addition, Magento websites have features and extensions that are better when compared to competitors such as Woo Commerce and Zen commerce.

3. SEO friendly

Magento provides an SEO friendly platform in which you can easily customize URLs and Meta tags for products and categories, Sitemap, blog and many more.

4. Analytics and reporting

Easy to integrate with Google analytics. Also useful for multiple reports like sales, tax, product reviews, coupon usage, refund and many others.

5. Site management

• Control multiple devices and stores from one administrator panel
• Web services API for easy integration
• 100% customizable design using templates
• One-click upgrades

6. Payment

Magento offers you multiple payment options.

• Integration with Amazon payments, PayPal, Google Checkout
• Virtual gift certificates
• Checks/Money orders

7. Customer account

Customer account features like order status and history, reorders, recently ordered items, address book, billing and shipping addresses, wish list, reviews and many more.

8. Order management

It offers the following

• View, edit, create, and complement orders
• Create one or multiple invoices
• Email notifications of orders
• Order tracking from account
  
  

All this, apart from multilingual support and other promotional tools make Magento the No.1 ecommerce platform in the world.