How Ecommerce Businesses Can Build Trust With The Customer

Every contact a visitor has with an ecommerce website is an opportunity for a business to instil trust in the visitor. In this article, we look at how a business can do that, at different points in a customer lifecycle.

1. Before entering the website 

 

Many will be hesitant to buy from an ecommerce store they’ve never heard of. A great chance to establish trust from the beginning via your advertising beckons you. A well designed ad can help establish a great first impression. But, we have a few quick and handy tips and things you may want to mention in your advertising.

• Mention total number of orders shipped
• Include customer service hours
• Use a solid domain name
• If you are a verified reseller of a brand, include this fact
• Do mention if you take PayPal as a payment method
• If you’ve been quoted in a credible publication, make sure you show that quote
  
  

2. When customers enter and browse your website

So they’ve entered your website and are browsing-great! Now, here are some ways to build upon those assurances. You don’t need to add all those elements to your page. It is important to test and find a healthy balance that increase sales.

• Imagery- Use only high quality ecommerce images.
• Reviews- Highlight the reviews of products showing that other people shop at your ecommerce store.
• Contact- Make your contact information clear. You may even want to put it at the bottom of every page.
• Testimonials- Customer testimonials with faces, on pages would help. Embedding a tweet would add freshness.
• Blog- Educate users on your products. Being a thought leader can benefit in the long run.
• About- Include a photo of your staff in your about page. If you were previously the founder of another company or worked for another company, do mention it clearly.
  
  

3. When customers finalise the items in the cart

Now you have a visitor with intent to buy. They’re so close to becoming a customer, but how do you ensure they stay through the checkout process and complete the sale?

For this, you need to ensure the following:

• Get an SSL certificate. (to make sure you have https)
• Mention the number of orders shipped
• It’s important to disclose your shipping facility is located as people like to know where the product they purchase is produced.