The
growth of Ecommerce in the year gone by has been nothing short of
stupendous. Magento, Woocommerce and Prestashop have become household
names with a large developer community adding functionality with
extensions being written every day. The total revenue of B2C
ecommerce sales worldwide in 2014 touched 1.505 trillion dollars in
2014 with 83% of online shoppers saying they were satisfied with
their shopping experience.
Among
the various ecommerce platforms used to build online stores, Magento,
Woocommerce, Prestashop, and Zencart have been the most popular. Top
1 million ecommerce websites were surveyed in April 2014, the survey
stated that Magento is the leading Open Source platform used to build
online stores. In this article, we compare two popular and highly
functional platforms Magento and Prestashop.
Magento
Magento
is the most popular platform for ecommerce website development
continuously for the fourth year. It is an Open Source platform that
provides complete flexibility and control over the online business.
It is an extremely feature rich ecommerce software that gives the
developer real power over his website.
Some
of the main features of Magento are
- Catalog management
- Advanced product filtering system
- Buyer account management
- Different payment methods
- One page checkout system
- 100% search engine friendly
- Control over multiple websites with multiple languages
Prestashop
Launched
in Aug 2007, it is now one of the most popular ecommerce platforms in
the world. It is also an Open Source ecommerce platform that offers
lots of advance features for product management, store management,
SEO, checkout and payment options.
- Product comparison
- Affiliate program
- SEO friendly URL structure
- One-page or multi-page checkout
- Payment gateway filtered by currency
- Coupons and vouchers and
- Order tracking
Comparison
between the two
Magento
requires a bit of skill and knowledge on the part of the developer to
install, whereas Prestashop installation is much easier. Prestashop
is also easier to customize than Magento. Magento also requires
programming skills at an advanced level whereas a person with an
intermediate knowledge of programming too, could begin to work on
Prestashop.
Magento
has adopted the Zend framework of PHP and has all the capabilities of
MVC architecture. Prestashop, on the other hand, has adopted smarty
template based on PHP. Enterprises and store owners prefer Magento
(which explains why it’s so popular), while developers and
designers prefer Prestashop, owing to its ease of use.


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